SCORE
YOUR BUSINESS GOALS
-- Sep. 17 /07
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In
This Issue…
-
Through
Good Times And Bad
-
Tip: Navigating
Through Thick and Through Thin
-
Humour:
Dealing With College
-
Website
Changes
-
Feedback
=============================================
Through
Good Times and Bad
=============================================
It
was recently the 6th anniversary of the September 11, 2001
bombing
of the
Twin
Towers
in
New York City
. In the year that
followed
the Sept. 11th bombings, air travel was at an all time
low.
Despite this, Southwest Airlines made a profit.
In
the year 2000, technology hit a very slow cycle in the
post-Y2K
era.
In 2001, Dell Computers reduced prices. The company
however,
was able to continue to grow, and was able to take
over
more
market share.
Every
business in every industry has to get through both the
good
times and
the bad times. Most businesses take the
approach
that they'll suffer through the bad times, and make
up for
it in the good times. Some breakthrough companies,
like
Southwest Airlines and Dell Computers, have taken a
different
approach, and thus continued to do well, despite
weak economic
conditions.
What
is your business doing to anticipate the bad times?
=========================================
Tip: Navigating
through Thick and through Thin
=========================================
Although
global forces and the aging baby boomers are making
business
leaders ask what the next 15 years shall hold, global
economies,
particularly in developed nations, continue to chug
along.
In early 2003, both the
New York
Stock Exchange and
the
Nikkei Index in
Japan
were below 8000. Now they exceed
13,400
and 16,100 respectively!
Corporate
profits continue to rise, and unemployment in many countries,
including
Canada
, are at 30-year lows. Many businesses are
realizing
superb growth from consumer confidence and great
economic
conditions.
How
is your business doing? Are you capitalizing on the good
times?
This
month's tip is to examine what your strategy is to make the
most
of
the good times, while preparing for possible changing times
ahead.
What
are you doing to capitalize on the current conditions?
What
could you do to perform even better?
The
best leaders are always looking for breakthrough ways
to improve
whether
the current economic conditions are good or bad for their
industry.
Meanwhile,
what tools are you using to measure your market segment
to
determine if they'll continue at current spending rates?
What
actions will you take if there is a change in conditions?
Hint:
Dell Computers was able to weather a slowdown by always
anticipating
customer needs, and by keeping inventory levels very low.
Dell
Computers is in constant contact with its customer base, and
does its
best
to anticipate customer needs and demands through these
communication
channels.
As well, they don't even make a computer until the customer
has
ordered
it.
===============================
Humour:
Dealing With College
===============================
“ College
is the best time of your life. When else are your
parents going
to
give you thousands of dollars every year just for you to go to
a strange
town
and get drunk every night? ”,
David
Wood
